This count can include both individuals and brands. Follower Countįollower count is the number of users who’ve chosen to follow your social media profile. And gives you a good gauge of how large your potential audience may be. Reach helps you understand how far your content is spreading beyond your immediate followers. Here’s an example from Facebook showing the number of people a post has reached when you click “See insights and ads”: Why Post Reach Is Important Reach is the number of unique users who see your content-counting each user only once, regardless of multiple views Post reach refers to the number of unique users who’ve seen your social media post. Helping you produce more of the types of videos that your audience is drawn to. This can aid your content creation strategy. And that your content aligns with what they want to see. Video views serve as an indicator of the audience’s interest in your video content.Ī high number of views suggests that your videos are appealing to your audience. Here’s an example from YouTube showing the number of video views: Why Video Views Are Important On YouTube, it’s counted when a user starts to play a video. Video views refer to the number of times users have watched your video content on social media.ĭifferent social media platforms have different criteria for what counts as a view.įor instance, a view is counted on Facebook when a user watches the video for at least three seconds. Which could lead to better brand recognition-and eventually more followers and higher engagement. If your impressions are high, it means your content is widely circulated. Impressions give you a sense of how much exposure your content is getting. Here's an example from LinkedIn showing the number of impressions a post has received: Why Impressions Are Important So, the more your content appears in feeds, the higher your impression count will be. It also accounts for multiple views by the same user. This metric includes every instance your content is loaded in a user's feed-whether it's an original post or a share. Impressions are the total number of times your content has been displayed on a social media feed. Here are the top social media KPIs to track visibility: 1. The more people you’re visible to, the more opportunities you have to engage users, build relationships, and drive conversions. These metrics show how many people (both your followers and those who don’t follow you) see your content. We’ve split them into five broad categories-and included common metrics companies typically track under each category. There are many different types of KPIs for social media marketing. To gain insights into your market position and highlight areas where you have a competitive advantage.
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